The Community Manager at Malaysiakini will work in collaboration with our editorial and membership development teams to develop our new rewards and loyalty programme and craft initiatives to introduce it to readers, build engagement, and increase our subscriber base. They will help develop and carry out promotional strategies that extend the reach and engagement with the rewards and loyalty programme via email, social media, SEO and other avenues. They should be able to experiment with different strategies, seek insights from within and outside the company, and engage with stakeholders.
The ideal candidate is a Malaysiakini reader who is keen on creating and delivering Malaysiakini’s loyalty and rewards programme. They should have a grasp of editorial best practices, subscription marketing, social media, and understand user experience. The right candidate would utilise creativity and strategic thinking to help the rewards and loyalty programme develop its membership base.
Those interested should send a resume and cover letter to Malaysiakini.
Developing a rewards and loyalty programme together with the Product Manager
a. The community manager will develop the programme’s points and rewards system, with the aim of attracting reader revenue
b. The community manager will work with the Product Manager to integrate the rewards and loyalty programme with existing systems
c. The community manager is in charge of overseeing the development of rewards offered and how to maintain them (eg forum development and moderator recruitment)
Ensuring Malaysiakini readers use the rewards and loyalty programme
a. Create marketing campaigns to promote the programme and attract sign-ups
b. Ensure members understand how to use the programme, through informative campaigns, instructional guidelines, and responding to user questions or problems
c. Create and enforce general community guidelines
Ensuring there is buy-in from various stakeholders within Malaysiakini (technology, product, editorial, business) with regard to each development phase
a. Assist newsroom staff with use of moderation software and interaction with readers
Ensuring the goals and KPIs of the Google News Initiative project are met
a. Ensure grant deadlines and requirements are met
b. Ensure phases of the membership programme are implemented on time
Report progress as monthly updates to subscription manager, project manager, and grant stakeholders.
-Candidate must possess at least a bachelor’s degree, postgraduate diploma, professional degree, or education/training in the humanities/liberal arts, mass communications or equivalent.
-At least 3 year(s) of working experience in a related field is required for this position.
-Able to multitask in a fast-moving environment
-Have experience in planning and leading community initiatives
-Good command of English
-Meticulous attention to detail
-Excellent oral and written communication skills
-Interpersonal & IT Skills
-Proven work experience as a community manager or similar role, and some experience in social media marketing would be an added advantage.