Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.
Develop and implement SEO and PPC strategies.
Create and manage link building strategies, content marketing strategies, and social media presences.
Innovate and present new marketing platforms and strategies.
Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success.
Enhance brand awareness in the digital space.
Manage email and social media marketing campaigns.
Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content.
Use Google Analytics, Google AdWords, and other relevant sites.
Drive traffic to company pages.
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
Bachelor's Degree in Advertising, Marketing or relevant.
Proven 3 years experience in Digital Marketing.
Excellent understanding of digital marketing concepts and best practices.
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
Excellent knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing.
Analytical mindset and critical thinking.
Excellent communication and interpersonal skills.