Execute digital marketing campaigns, including all traffic, conversion and optimization efforts to reach revenue goals and KPIs while maximizing ROI
Implement digital marketing tactics, including search engine marketing (SEM), pay-per-click marketing (PPC), display and retargeting.
Identify and drive action plans to improve conversion rates and inbound lead development and demand generation.
Manage AdWords, social media advertising and all other online ad campaigns
Manage SEM and PPC programs to optimize landing pages to improve conversion rates and increase inbound lead traffic and maximize search engine rankings.
Plan and execute all pay-per-click campaigns, including vendor management, campaign data analysis and executive reporting to increase traffic and improve customer conversion rates.
Participate in development of 1-2 free resources each month to drive leads, subscribers and awareness (examples include eBooks, case studies, whitepapers, infographics, guides, webinars, videos, newsletters, etc.).
Utilize display and retargeting campaigns to drive awareness, increase traffic and improve customer conversion rates. Analyze all campaigns utilizing web analytics tools.
Communicate performance, insights and opportunities throughout the organization with frequent analysis and a focus on key performance metrics.
Work with corporate marketing team to identify and execute digital marketing campaigns to drive awareness and revenue for the company.
3+ years of digital marketing experience in an agency or corporate marketing department managing digital marketing campaigns including programmatic advertising, paid social and retargeting.
Experience with Google Analytics, AdWords, YouTube, Facebook/Instagram, and other paid advertising platforms. Certification is a bonus, but is not required.
Experience with landing page creation platforms, A/B testing methods, and keyword research.
Knowledge of SEM best practices.
Experience gathering industry and competitor data for strategy development.
Experience in blockchain or fintech industry is a plus
Open for relocation to other countries